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June 02, 2009

Eden Group’s Oscar

Rolling Out The Red Carpet At Eau Claire

Tonya Zelinsky

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The glitz and glamour of Hollywood is taking up residence in one of Calgary’s trendiest neighbourhoods when the Eden Group of Companies rolls out the red carpet and premieres its newest development, Oscar.

Set against the backdrop of Eau Claire and Prince’s Island Park, Oscar combines sophistication and elegance to create a blend of townhouses, condominiums and penthouses fit for any silver screen starlet or leading man.

Named for Hollywood’s most prestigious and sought-after award, Oscar is trying to create a lifestyle reminiscent of silver screen legends such as Ingrid Bergman, Marilyn Monroe, Humphrey Bogart, and Laurence Olivier.

These stars are the very image of glamour, says Oscar’s marketing manager, Monika Kepa. Their fame conjures up images of grace, charm and worldliness, an image Oscar has attempted to capture in its design by naming the floor plans of each of its 30 units after them.

“The names are all attached to classic Hollywood actors and we did that to create distinction. Whether people identify with Marilyn Monroe, Humphrey Bogart or Lawrence Olivier, there is character and success behind the name.  Buyers want to associate with that,” she says.

Construction on the 11-storey building began in February with sales starting shortly thereafter. Located at 735-2 Avenue S.W., the 30-unit building boasts a sleek and modern exterior with a Tyndall stone façade, brick detail and landscaped grounds.  “The whole concept of Oscar is based on the perfect blend of sophistication and exclusivity. You’re in one Calgary’s best locations. It’s refined, upscale and contemporary living at its best,” says Kepa.

All this is a prelude to its luxurious lobby and European-influenced design.

Buyers have a choice of seven unique floor plans: Olivier, Monroe and Bogart for the tower condos then Cooper, Lancaster, Bergman, and Hepburn for the main level entry townhomes.

The first two floors of Oscar belong to four two-storey townhouse units, each with its own private entrance and private patio. Townhouses vary in size between 1,338-to 1,510-square-feet.

Floors three to ten have the one-, two- and two-bedroom-plus-den suites. With only three suites per floor, sizes range from 808- to 1,377-square-feet. Topping off the complex are two penthouse units on the 11th floor at 1,655-square-feet and 1,755-square-feet.

Prices range between the mid-$500,000 mark and $1.5 million.

Creating an atmosphere of intimacy and privacy was important to the Eden Group of Companies when it designed Oscar, who sought to make it the ideal spot for Calgary executives who like to be near the action and enjoy life on the urban playground. In fact, Kepa says buying a unit in Oscar should be considered a symbol of prestige and an indication of your success. You can now reward yourself and enjoy the “Oscar” lifestyle by living in one of the best residential neighbourhoods in Calgary.

Each unit features a 36-inch gas fireplace, hardwood floors in the living and dining areas, Burmese nylon carpet, and an imported Italian ceramic tile bathroom floor. It also includes large nine-foot ceilings with floor to ceiling windows covered by Venetian blinds.

But the piece de resistance to Oscar is its European-style gourmet kitchens. Included in this is the new Sharp drawer style microwave and the sophisticated Richelieu “Pantry Chef” storage system. The open concept eateries feature an acid-etched tempered glass countertop island, Miele stainless steel appliances, Sub-Zero refrigerators as well as an in-suite full-size Miele washer and dryer. It also includes glass backsplashes, solid wood veneer cabinetry, granite countertops, and halogen track lighting.

The building itself has heated, underground parking, video surveillance, security enter phone, state-of-the-art fire protection, and each suite is pre-wired for security systems.
Occupancy is slated for August 2008. CL


For more information about Oscar visit the website at http://www.oscarliving.com or visit the show suite at 1414 8 Street S.W.

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