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October 01, 2008

Spreading its wings: Monarch at McKenzie Towne

Cove Properties lands adult condo living with Monarch at McKenzie Towne

Sherry Hume

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McKenzie Towne has quickly become known as one of Calgary’s premier neighbourhoods, and it’s no surprise many potential homeowners are taking a serious look at this elegant southeast community.

Aware of the potential that this area holds, Cove Properties, one of Western Canada’s leading multi-family builders, is offering a quality addition to the perfect location. 

Monarch in McKenzie Towne is an adult-only building located right next to the vibrant and completed Towne Centre, with a variety of local boutique shops, restaurants, grocery store and both Starbucks and Second Cup only steps away. This old-style neighbourhood blends traditional and modern architecture, and features an amazing 92-foot clock tower in its centre. This neo-traditional community not only has character, but it also offers access to an abundance of amenities. For the outdoor enthusiasts, parks and pathways wind throughout the area, and Fish Creek Provincial Park and Sicome Lake are just minutes away. Monarch in McKenzie Towne also offers close proximity to the rolling greenery of no less than five golf courses, and has direct access to downtown or out of town via Deerfoot Trail or the Marquis of Lorne (Highway 22X).

This quiet and fully maintained building will offer four stories of large single-floor, lavishly-appointed suites with a range of floor plans to choose from. These modern-designed suites range in size from a generous 725 to more than 1,200 square-feet, allowing buyers the chance to choose a plan best suiting their needs and lifestyles. 

The stylish European design of Monarch in McKenzie Towne gets its inspiration from a similar award-winning design from Cove Properties—its Chateaux at Whitemud Ridge project in Edmonton—which recently won the SAM award for Best Multifamily Project. The U-shaped design creates a beautiful courtyard area that adds to the appeal of Monarch, and offers different vantage points to choose from. Of course, aside from being stylish and energy efficient, Monarch offers some other fantastic features such as ample onsite storage, indoor heated parking and state-of-the-art building security. Two private guest suites and fitness and entertainment rooms also facilitate social and family gatherings.

Monarch in McKenzie Towne has a lot to offer potential buyers, but John Sparrow, Cove’s vice-president of sales and marketing, says the terrific launch pricing for these quality residences will turn a lot of heads. “We recognize that the market has softened somewhat from its prior pace and rather than embrace the typical discount oriented strategies that are built into the price, we’ve decided to come to the table with straight forward real pricing that can’t be matched by anyone else for this level of product,” says Sparrow. “The first phase will be comprised of 86 units, representing approximately half of the building, and the launch pricing on the first units to be released this fall will provide an opportunity for buyers to purchase below market value.” 

Starting from the low $200,000s, these affordable homes will make owning a beautiful new home well within reach of all buyers. 

Monarch in McKenzie Towne opened doors to a full-scale show suite and sales centre in early September. Those interested in the project can also visit the website at http://www.MonarchLiving.ca and register immediately to receive information and updates. Since Monarch’s location is the most favourable for multi-family living in McKenzie Towne, there is a lot of pent-up public demand for the release. This fact, along with launch-level pricing, means that prospective buyers should act quickly to avoid disappointment.

 

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