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February 01, 2013

New Brighton rising

The southeast Brookfield community is all grown up

Pepper Rodriguez

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When the community of New Brighton was established in 2002, the whole southeast sector of Calgary looked vastly different from what it is now, and anyone who hasn't been around the area in the last 10 years will have difficulty believing how quickly it's been transformed.

There are no longer any stoplights along the Deerfoot Trail south of Anderson Road, 52nd Street south of Glenmore Trail is a major multi-lane thoroughfare instead of the lonely back country road it used to be, and the bustling activity along the 130th Avenue commercial centre was but a dream a decade ago.

That dream's a reality now, as this easy accessibility and amenity-rich life had always been the promise in New Brighton, and residents are now enjoying its full fruition.

The 640-acre development by Brookfield Residential itself has grown by leaps and bounds through that time, becoming one of the most popular neighbourhoods in the southeast. It is quickly approaching build-out that will see over 10,000 people in 3,700 homes when it is completed by approximately 2015.

Key to its growth has been the infrastructure development that continues unabated. 130th Avenue had just been extended east of 52nd Street, which further improves the accessibility for New Brighton residents, and the much-anticipated ring road extension is also nearing completion. There is also the recent opening of the new South Health Campus hospital and the upcoming Seton commercial centre — both just down the road — to look forward to. New Brighton does really seem to have it all.

Yet, amazingly, New Brighton retains that breezy, idyllic suburban calm and family-friendly appeal of a modern community. Its 20-acre central park with toboggan hill is alive with activity year-round, and a 12-acre pond provides a peaceful, scenic spot for early morning jogs or for walking the dog when you get home at night, says Brookfield marketing coordinator Laura Jobb.

At the hub of the community is the vibrant New Brighton Club — complete with 6,500 square-foot community hall/activity centre, sport courts and a water park all within a three-acre site. And you donít have to look far for everyday conveniences. Coffee shops, restaurants and grocery stores are right on your doorstep along 130th Avenue and McKenzie Towne's High Street.

Felimon Sarino has lived in the neighbourhood with his wife and two young children for the past four years, and he says they relish the wholesome family activity that New Brighton offers. "My kids learned to bike along the bike paths, we can go tobogganing in the winter in the hill just behind our house, and we can play tennis with friends at the New Brighton Club in the summer, there's a lot of great recreational activities thatís right at our doorstep."

This relaxed lifestyle is not all that New Brighton has to offer. "New Brighton is all about balance; the balance between affordable, value conscious home design and a neighborhood that puts quality of life first," says Jobb.

Its location near major thoroughfares including Deerfoot Trail and 52nd Street is a big part of New Brighton's appeal. There is a BRT express bus service to the downtown.

The latest feather in the community's cap is the new show home parade that opened in January, which promises to continue the brand of stylish family homes already available here. Shane Homes, Cedarglen Homes and Morrison Homes are unveiling their latest move-up models, and Jobb assures that it will be an event for the whole family with great prizes to be won. Details will be made available through Brookfield's Facebook page: Livebrookfield Calgary. The amazing array of home choices in New Brighton is another reason for its popularity. Starter homes from Innovations by Jayman and Cedarglen Homes' The District line are going strong and start in the $300,000s. Move-up homes are from the $380,000s.

There are also a couple of multi-family projects open: york29 by Trico Homes and Mint by Jayman Modus. They offer townhomes starting in the $250,000s. "We also have another project in the works that will be launching in 2013," Jobb says.

The homes themselves present a charming streetscape with masonry and latticework details that complete the English Country aesthetic. Arched entryways, window boxes and carriage-style garage doors adds to the distinctiveness of New Brighton, some homes may even feature traditional dormer windows and decorative shutters. Ornamental handles and hinges are also attached to the carriage-style garage doors to add a further layer of distinction.

Not surprisingly, young families and singles make up the majority of New Brighton's residents. "They are mostly people looking for a fresh start in a safe and convenient neighbourhood," Jobb says.

Fast Facts

Commmunity: New Brighton

Builders:  Single-family (starter homes): Innovations by Jayman, Cedarglen Homes; Single-family (move-up homes): Shane Homes, Cedarglen Homes, Morrison Homes; Multi-family (townhomes): york29 by Trico Homes, Mint by Jayman Modus

Developer: Brookfield Residential

Price: Townhomes start from the $250,000s, starter homes from the $300,000s and move-ups from the $380,000s

Directions: East on 52nd St. S.E. and left on New Brighton Drive and follow the signs

Hours: Monday to Thursday 2 to 8 p.m., weekends and holidays noon to 5 p.m.


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