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March 01, 2013

Perfect TEN

Follow-up to UNO promises even better lifestyle

Pepper Rodriguez

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In Olympic competitions, or any kind of match involving the display of artistic prowess, a score of 10 signifies perfection. This kind of flawlessness is exactly what is embodied in TEN Mount Royal, the newest multi-family development in this most prestigious inner city community.

TEN is the follow-up to Maple Projects’ highly successful UNO condo apartments also in Mount Royal that sold out in almost no time last year. Maple Projects president Ajay Nehru tells Condo Living they will apply the same principles that were so well received in the first building — same number of units, same high standards — but TEN will attract an even wider range of clientele.

“UNO was perfect for singles and young couples and TEN will be likewise while also attracting a slightly older generation, downsizers and retirees from around Mount Royal who may want a smaller place but remain in the neighborhood and still have the kind of style and luxury they are used to,” Nehru says.

Like UNO, TEN will be a four-storey, contemporary style building. The exterior displays an imaginative design flair that evokes the future while still honoring Mount Royal’s storied past. A generous amount of glass and designer brick detail will allow it to blend with the upscale look of the neighborhood.

“The concept was to bring sought after value to a remarkable site,” says Nehru, and its site on 1720 10 Street S.W. is as prestigious as they come. Like UNO, TEN Mount Royal is just off the teeming shopping and entertainment area of Uptown 17th Avenue.

“But it is still set back far enough from the busy scene to screen residents from the noise and hubbub,” Nehru says.

Exacting care was taken to ensure that suites are as fresh and contemporary as ever, with an urban style and sophistication that matches the affluent and exclusive surroundings. Available are one-bedroom and two-bedroom suites that start from $248,800 — prices unlikely ever to be seen again in this elegant, upscale inner city community.

Maple Projects is also employing the same strategy they used for UNO that has proven to be so successful. The development does not depend on any pre-sales program to start. “We’re just waiting for permits from the city and we’re ready to start building right away, first possessions are most likely going to be by the spring or summer of 2014,” Nehru says.

There will only be 47 boutique, apartment-style condos in this four-storey building with two levels of underground parking. Each home boasts of an open-concept floor plan with nine-foot ceilings, and all top floor homes feature vaulted ceilings of up to 14 feet.

In keeping with its urbane image, suites also come standard with all stainless steel appliances, window coverings, radiant in-floor heating and five-inch plank flooring.

“There’s no need to upgrade in our suites, as upgraded finishings are standard. We put a lot of thought into the design of the units to create as much livability as we could with an emphasis on kitchens and bathrooms,” he says.

Nehru expects buyers to be urban professionals who like the idea of walking to work and TEN’s close proximity to trendy 17th Avenue. “I think TEN will be made up of homeowners rather than investors, we are already over 40 per cent sold — mainly from pent up demand from UNO,” he adds.

TEN’s Presentation Centre is now open across the street from the building site.

“Mount Royal has a strong neighborhood feel that appeals to a wide range of homeowners,” Nehru adds. “It offers a balanced lifestyle — residents have access to all the action and attraction of the city’s core while living in an area with a suburban aura.”

Fast Facts
Community: Lower Mount Royal
Project: TEN Mount Royal
Developer: Maple Projects Inc.
Style: One-bedroom and two-bedroom apartment-style condos
Size: One-bedroom starts at 555 sq. ft., two-bedrooms start at 833 sq. ft.
Price: Starts at $248,800
Address: 1720 10th St. S.W.
Hours: Monday to Thursday 12 to 6 p.m., weekends and holidays noon to 5 p.m.
Website: www.tenmountroyal.com

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