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July 01, 2013

City serenity

The Park provides peaceful living amid thriving inner-city

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A new condominium project is taking shape in Calgary’s Beltline where residents can enjoy living in a park-like setting within the city’s dynamic downtown.

Nestled between Central Memorial Park and Haultain School Park, steps from the downtown core, The Park, from Lake Placid Group of Companies, fills a niche for upscale condo living in the area.

Richard Lobsinger, Vice-President of Sales and Marketing, says the Park has garnered a huge response from clients, largely because of its unique location. “People recognize the type of lifestyle they will be able to enjoy here,” Lobsinger says. “They look at our project as a park-like setting, set apart from the busy thoroughfares, and yet with the same proximity to everything living in the beltline offers.”

Located on the corner of 13 Avenue and 2 Street S.W., the development is surrounded by green space and some of Calgary’s most captivating architecture. Residents will also be steps away the vibrant downtown core, the 4th Street and 17th Avenue shopping and entertainment districts, and a short walk to public transit and the Stampede Grounds.

The Park’s location has even won over some clients who never would have considered living downtown. “Our most recent sale was to an individual who said they had discounted living downtown due to street noise,” Lobsinger says. “After sitting outside our site, surrounded by the library, two parks, the tennis courts, and the absence of traffic, they were sold.”

As a result of the overwhelming response, 70 per cent of the units are now sold. “Lawyers, judges, and doctors that work in the core; oil and gas professionals; as well as empty nesters downsizing out of Mount Royal, Rideau and Elbow Park; have all been attracted to the project,” says Lobsinger. He notes that while sales have been incredibly strong, there is still the opportunity to purchase one of their many unique floor plans.

When the project is complete in November 2014, The Park will stand 18-storeys tall and consist of 156 suites. It offers one-, two- and three-bedroom suites for their tower homes, townhomes and penthouses, ranging in size from 700 to 2,000 square-feet. Prices start at $349,000.

With 37 distinctive floor plans and two professionally designed colour palates to choose from, residents can truly make the space their own. All suites will feature timeless contemporary style with GE stainless steel appliances, and environmentally smart technology.

Designed with an open concept style, the suites will use all available space wisely, and the floor-to-ceiling windows add to their natural appeal. “With luxurious full frontage streetscape of the two historically protected parks, and tennis courts, show stopping views are in virtually every direction,” Lobsinger says.

The building itself is designed to take advantage of its unique location, with suites from the 14th floor up featuring balconies that spread from 75 to 600 square-feet, creating The Park’s distinct, tiered look.

Adding to The Park’s appeal are the amenities that homeowners will be able to enjoy. Residents and their guests can take advantage of a huge fitness
centre, a guest room, and common areas with boardrooms, billiards and TVs. Outside, a 2,000-square-foot second floor communal garden will be landscaped and equipped with barbecue grills and benches for that park-within-a-park feel.

To date, The Park’s foundation has been completed, with 179 underground parking stalls constructed. “The rest of project will begin to take shape now as construction proceeds on the tower portion of the building.” Lobsinger says. “In addition, the surrounding area will only become more desirable with the 13th Avenue Heritage Greenway situated directly in front of The Park started and slated to be complete this October.”

The Park is Lake Placid’s first condominium project in Calgary, where the company is based. They have been involved in a variety of commercial and residential developments in Saskatchewan, B.C. and Alberta, and recently won the Gold Tommy Award for Best Residential Development of the Year for their Centuria Urban Village development in Kelowna.

With all that this Lake Placid project has to offer, it’s no wonder Lobsinger says clients see The Park not just as an investment but as a place they truly want to live.

The Park’s off-site sales centre is open and interested parties can register at http://www.liveonthepark.com.

Fast Facts
Community: Victoria Park
Project: The Park
Developer: Lake Placid Group of Companies
Style: 18-storey tower with apartment-style condos, townhomes and penthouses
Size: Starting from 700 to 2,000 sq. ft.
Price: Starts at $349,000
Address: Corner of 13 Ave. and 2 St. S.W.
Sales Suite: 300A 17 Ave. S.W.
Hours: 12 p.m. to 5 p.m. seven days a week
Website: www.liveonthepark.com

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