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September 01, 2015

Victory in sight

Victory & Venture condos in Bridgeland bring sexy urban vibe

Portia Yip

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Living simple and smart, getting more with less, is what a genius new development by the Providence Group is offering up in the trendy community of Bridgeland. One of the most sophisticated condo developments in the city, Victory & Venture (V&V) is redefining the meaning of affordable, stylish, and urban living.

V&V is a four-storey low rise with 82 units nestled on the corner of Edmonton Trail and 4 Avenue N.E. with framing well underway.

Designed to suit the needs of urban dwellers of all ages, the development consists of two buildings connected by a glass walkway. Several two-bedroom, two-bath units at 664 square feet are still available at an affordable price point starting in the $320,000 range. At over 60 per cent sold, new and future buyers have a ton to look forward to at V&V.

“The building is very unique to anything that I’ve seen in terms of low rise,” says Gary Beyer, President of the Providence Group. “We focused more on a contemporary look for the building, a clean look, and that’s primarily in response to the demographic we’re attracting — a demographic that is actually broader than what we initially targeted.”

V&V has attracted people from all walks of life including young professionals, families and downsizers. Chelsey McPhedran, Social Media and Marketing at Providence Group, says V&V has been well-received by people especially for its communal feel, which has a lot to do with location. “Bridgeland itself offers a really nice lifestyle — it has that small-town feel, which I think a lot of people in this building are looking for.”

Step outside and an abundance of boutique shops, local eateries, and grocery stores are well within walking distance. Residents can also walk, bike, or head to the LRT to get to work or downtown. Bridgeland’s proximity to St. Patrick’s Island, the East Village, and the Bow River pathway makes the community that much more appealing to people seeking an inner-city lifestyle with ample opportunities and the freedom to venture out more often. Heated underground parking stalls are available with most suites and a fitness centre will also be included in the building.

But the real magic at V&V lies within the details and creativity in the suites. Thoughtful storage solutions like floor to ceiling wardrobes maximize every inch of space and allow for a king-size bed in the master suite, or a queen-size bed in the second bedroom. V&V’s smartly designed Euro-bath is also something to marvel over with space-saving features such as a floating sink vanity and wall-hung toilet, to an open and tiled rain shower.

V&V’s ingenious design continues into the kitchen and living area with integrated appliances and high profile cabinets for a sleek and contemporary look. One of the key highlights is the flexible island that transforms into a food preparation station, a dining table, or a workspace hub. Beyer describes how the concept is not only great functionality wise, but it adopts the mindset of today’s purchasers.

“We wanted to embrace the space and make it flexible for various uses and really make it work in all of those situations,” Beyer says about the flex island. “To be able to provide all of that and go the extra mile with features you wouldn’t expect in an entry-level product, you’re really getting a nice package.”

Another popular feature at V&V is the two rooftop patios and gardens where everyone can take in the million-dollar view of downtown Calgary. Each rooftop has a different atmosphere and McPhedran explains one is more of a relaxation space with room for yoga, while the other will have barbecues, fireplaces, lounging areas, and a life-size chess set.

“You get the feeling of getting away, yet you’re still in the heart of the city,” she says. “It creates a more holistic environment too when people start to feel a sense of community around the people they’re sharing space with.”

At V&V, residents can control the way they want to live with a touch of a button, literally. People can manage their space using a new home automation system integrated into an app on mobile phones or personal devices. This cutting-edge technology allows residents to unlock doors, control temperature settings, dim lights, and more either in the suite or remotely.

“The buyer is becoming more and more sophisticated, more international, more cosmopolitan,” says Beyer. “We want to know what they’re interested in, where they’re headed, and we need to be ahead of that curve to understand where the buyer is going in the future.”

V&V in Marda Loop was hugely successful for the Providence Group, and it’s safe to say V&V in Bridgeland will achieve even more. With new feats in flexible living and unique design concepts, anticipation is high and buyers can look forward to a move-in date for the spring or summer of 2016.

Fast Facts
Community: Bridgeland

Victory & Venture

Providence Group

Apartment-style condos and townhomes

From 562 to 1,010 sq. ft.

Starting at the $320,000 range

Sales Centre Address:
At the corner of Edmonton Trail and 4th Ave NE

Monday - Thursday: 12 noon to 6 p.m. ; Friday by appointment only; Saturday & Sunday: 12 noon to 4 pm


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