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January 01, 2016

The Concord takes flight

Calgary’s newest ultra-luxury condo bucks trend with strong sales

Pepper Rodriguez

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Whether in a down economy or not, emphasizing the strengths of a particular product is the only way to succeed. In the case of Calgary’s The Concord, those strengths are evident, which is why this two-tower ultra-luxury development continues to record soaring sales despite the economic slump.

Construction began last June for this first multi-family development by world renowned Concord Pacific in Calgary, and it promises to be unlike anything ever seen in the city.

Concord will be a two tower multi-family project with 105 suites in the first 14-storey West tower and another 113 suites in the 17-storey East tower. Homes start at the $800,000 mark with majority of suites left available in the first tower from $1 million to $3 million.

Even at that price tag, sales continue to roll with over 50 per cent of the first tower already sold, including five of the seven premium penthouse units here, and those range from $3.5 million all the way to $7 million.

“We already have people signing up for the waiting list for the East tower,” says Concord Pacific vice-president for sales Grant Murray. “It has been an incredibly busy year for us.”

The Concord was always meant to be special, Murray says, starting from its perfect location at the foot of the iconic Peace Bridge in the posh downtown neighbourhood of Eau Claire.

“This location is one of the three best in the world for a condo development,” Murray says, and is ranked behind only The Erickson along Vancouver’s seawall and Principal Place in London.

“When we first saw this piece of land, we couldn’t believe it was for sale, we thought it was part of a city park — it’s that beautiful,” he tells Condo Living. “We knew we had to come up with a design that would not only match the beauty of the location, but create one that would become an instant icon in the city.”

The Concord, indeed, has it all for the buyer who wants it all. Its uncompromised luxury package upholds a highly refined, opulent lifestyle that promises the best in life, including Porsche kitchens designed by the world’s oldest kitchen brand, Poggenpohl. Their sales centre on 700 1st Avenue S.W. gives a semblance of the kind of pampered lifestyle that can be expected in The Concord. Viewings are available on appointment.

Murray says they even provide underground parking garages with high ceilings that allow owners to stack cars on a car lift. “We know that among the biggest concern among buyers in the downsizing market is where they can store their prized car collection when they move to a condo. With this high-ceiling underground garage, they can stack up to two cars per stall.”

Their in-house amenities package is simply out of this world, including a private, immaculately landscaped all-season garden with a pond that turns into a skating rink for the winter. “We have our own zamboni,” Murray says. There is also a giant, indoor pool and cutting-edge health and fitness facilities for residents to enjoy.

But what really distinguishes Concord from the rest is its ingenious flood proofing and emergency back-up systems that ensure the owners’ safety despite what Mother Nature can throw at it. Given that they are on the banks of the Bow River, these extra features — which go above and beyond what the city requires — address any flooding concern.

The Concord features a perimeter system which includes secant piles that surround the foundation and above-grade fortification walls with floodgates for pedestrian access; waterproof foundation with self-sealing capabilities to prevent underground water seepage; stormwater backup prevention management; and emergency backup power for building and suite systems designed to run indefinitely and far exceeding the city requirement for two-hour emergency backup power.

“We’ve been constructing high-rises by waterfront sites for 25 years, this is nothing new to us,” Murray says. “Our flood proofing system will make it the best emergency prepared residential building not only in Calgary, but in the whole country.

Murray says The Concord will bring an unparalleled lifestyle to downtown Calgary. “Many of the successful professionals who built their million dollar homes in the suburbs now want to come back to the downtown to cut on travel times and allow for more vacation time. The problem was none of the condos offered here offer the luxury, space and amenities that they’ve become accustomed to and expect,” Murray says.

“The Concord covers everything they could ever want with our spacious homes that go up to just shy of 2,500 square-feet, many of them with grand, oversized balconies that lets you enjoy Calgary’s sunny days all the more,” he adds.

Despite the current economic hardships, Concord Pacific remains quite confident in Calgary’s underlying strength and has already acquired a second location in North Hill for their second landmark development in the city. “Calgary’s economy is more diverse than most would think, it’s not just oil and gas money now. I am confident that Concord will sell out before it is completed two years from now, so the time to get in on it is now.”

Fast Facts
Eau Claire
Project: The Concord
Developer: Concord Pacific
Style: Luxury condos
Size: From 1,060 to 3,187 sq. ft.
Price: From $1 million, but a limited selection of two-bedroom premium suites will also be available starting around $830,000
Address: 700 1st Ave. S.W.
Hours: Noon – 6 p.m. at on-site sales centre
Website:" title="The Concord" target="_blank">

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