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September 16, 2017

Verve rising

Anticipation is at an all-time high for FRAM + Slokker’s Verve


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Growth has reached a fever pitch in East Village, just look at all the tower cranes crowding the skyline over this up-and-coming neighbourhood of choice just outside the city’s core.

Verve by FRAM + Slokker is one of those edifices that are off the ground now and reaching for the sky. Construction for the 25-storey mixed-use high-rise, in fact, is now on the eighth floor and anticipation is running high.

“The five-storey podium is now finished and we’re putting in windows for those completed floors soon,” says FRAM + Slokker’s Director of Sales Deb Pedersen. “People are excited to see how fast Verve is going up, and they now have a better feel for buying here to suit their timeline.”

In fact, everything’s coming up roses in East Village, and the past summer saw the revitalized riverside community approach nearer its full potential. With people already residing in a couple of the pioneering condos — including FRAM + Slokker’s First — the community has attracted plenty of activities from festivals, pop-up market events and everything else that makes it Calgary’s defining community of the future.

“There is definitely a scene developing in East Village,” says Pedersen. “It has become such a hub for people to congregate, to shop, to sample the numerous food trucks, diners and restaurants that have already set up shop here. Dog walkers, bikers, joggers have made the RiverWalk promenade such a happening place.”

What’s even more exciting is that East Village is far from done, with a Loblaws upscale grocery, a Shopper’s Drug Mart, the new Central Public Library, and more hotels and commercial establishments coming down the pipes.

East Village is indeed fertile ground for those looking for a home in a new urban environment, which may explain why Verve is already 87 per cent sold. “We’re getting a lot of first-time homebuyers and downsizers, people who want to lead an active, urban lifestyle,” she adds.

Pedersen says there is still a wide range of beautiful suites waiting for the right owner. “There are only 37 suites left, including six sub-penthouses and one penthouse. Affordable yet spacious one-bedroom and two-bedroom suites with parking are going fast, though.”

She says that interested parties still have a chance to come in and choose their selections to personalize their suites, but that time is fast drawing to a close. “The closer we get to completing construction, the harder it will be to choose your own finishes,” Pedersen says.

No matter which suite they choose, however, buyers are guaranteed that they are getting a multi-functional and contemporary living space designed by multi-award winning Cecconi Simone Inc.

“The most distinctive aspect of the suites at Verve is that they maximize the living experience of homeowners, creating a personalized and customized environment that meets all their needs,” says Anna Simone, Principal, Cecconi Simone Inc.

“The suites are crafted with strong attention to views, right through to the exterior and beyond, with doors kept away from principal sightlines wherever possible. An open-concept live–cook–dine area offers maximum flexibility and maintains the kitchen as the hub of the home.”

Suites have oversized balconies offering expansive views of the river, nine-foot high ceilings in the living spaces, European-inspired kitchens with fully integrated appliances, porcelain tiles with a luxurious soaker tub in the bathrooms, and more capture the imagination.

Not only are the suites magnificent, but Verve also offers each resident up to three private outdoor spots to meet their neighbours, and enjoy the sun and views from its distinct vantage point along East Village’s The Riff trendy pedestrian walkway.

“Verve has three terraces,” Pedersen says. “One on the second floor, just above The Riff, which is great for people-watching. There’s another on the sixth floor with a hot tub, lounge and cabana — we’re the first outdoor hot tub in the East Village with a beautiful southwest exposure. Then there’s a third on the 25th floor that has some of the most extravagant views of the cityscape.”

Verve features a variety of other awesome amenities, including a fitness studio and a party lounge.

It is also adding to the heady foodie mix in East Village as Good Earth Café and Panago Pizza have signed up to set up shops along its commercial base. Pedersen promises more exciting announcements are in the works.

Despite the wealth of indoor amenities it offers condo fees are among the lowest in East Village. “Verve is really one of the most affordable condos of its class anywhere in Calgary,” Pedersen says.

Offering the best values are Verve’s sub-penthouse suites. Located from floors 22 to 23, these two-bedroom suites range in size from 1,080 to 1,230 square-feet. All of them even have gas fireplaces — unusual in a high-rise multi-family building.

The Verve’s sub-penthouse suites start from $744,900 plus GST. One parking stall is included and an additional stall is available to purchase if needed.

There are still a limited selection of the one-bedroom-plus-den and junior two-bedroom available at Verve. All but one plan include parking, which is still important to a lot of their buyers — a lot of them are young professionals and right-sizers scaling down from their acreage and suburban estate homes. These start from $334,900.

“Verve is tailor-made and designed for that urban explorer who enjoys the downtown lifestyle,” says Pedersen. “Verve in East Village really has the best of both worlds — downtown is only a short 10-minute walk away yet there’s plenty of park and green space right outside your door plus the extensive pathways for biking and walking.”


Fast Facts

Community: East Village

Developer: FRAM + Slokker

Project: Verve 

Style: Apartment style condos 

Size: From 610 to 1230 sq.ft. 

Price: From the mid $300,000s.

Sales Centre: East Village Experience Centre, 553 Riverfront Ave. S.E.

Hours: Monday to Thursday noon to 6 p.m., weekends and holidays 11 a.m. to 5 p.m., closed Fridays


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