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October 01, 2017

Democratization of Style

Customized style is Rohit’s roadmap in Calgary expansion

Pepper Rodriguez

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A personal style is often one of the things first sacrificed when choosing to live in a condo or townhome in exchange for the affordability they offer. But at Rohit Communities, the buyers’ customized interior style comes standard.

As the Edmonton-based home builder makes its way into the Calgary market, their emphasis on creating a deeper connection with their buyers through value and a more comprehensive offering of stylish interior design is seen as their biggest advantage.

“Having the ability to offer a more personalized style in our condos and townhomes at very competitive prices is what sets us apart,” Rohit Communities Marketing Coordinator, Calgary, Scott Garnett, tells Condo Living.

“Stone countertops — either quartz or granite, premium laminate flooring, tile in the bathroom, beautiful plumbing and lighting, unique trims and stainless steel appliances are all part of our standard package,” he adds. “There’s not a lot of need to upgrade or to look any further.”

But a deeper selection of interior colours and style palettes marks them a notch above competitors. “We’re breaking free from the bondage of beige and grey, what we have is a more comprehensive and thoughtful selection that allows the buyer to personalize the look of their condo or townhome to their personality — at an incredible price point.”

Garnett says they have created six designer looks, something that no other new home builder in the Calgary market is offering. “These six carefully curated styles include the perfect elements to create a truly personal look that reflects cutting edge designs and your personality. From cabinetry and counters, to hinges, fixtures, and handles, no detail has been overlooked. All of this comes to you with the affordability and value you trust Rohit to deliver. No matter what style you choose your price won’t change!”

Rohit Communities is embarking on this “democratization of style” campaign across their numerous multi-family developments that they have launched in Western Canada, and the Calgary market has responded incredibly well to the offering.

Essential Savanna townhomes in the northeast has already broken ground; Stile Seton Townhomes and Flats in the exciting new southeast community of Seton is about to start; they also have semi-detached and condo fee townhomes in Cochrane’s Heartland; and another thrilling development to be announced soon.

Rohit Group founder and CEO Radhe Gupta says they have already purchased land for over 1,000 condo units. “We saw an opportunity to offer more to Calgarians in the recent downturn and we took it,” he says. “We have always wanted to expand into Calgary and we believe that it is the right time. The economy is getting stronger, not just in Calgary, but all of Alberta.”

Essential Savanna has 110 townhomes and it is already off to a good sales start with nearly 25 per cent of units already sold out through pre-sales, says Chris MacKinnon, area manager for Essential Savanna.

“One of the best things we have going for us in Savanna is that it is perfectly situated in a well established community. All the conveniences and schools are already there.” he says.

Essential Savanna townhomes range in size from 616 to 1,487 square-feet with one-, two-, and three-bedroom models available. “It’s a terrific opportunity for young families buying their first home, many of our buyers are new to the city — or even new to the country — and Essential Savanna is designed to fit their needs,” MacKinnon says. Prices for three-bedroom models with garages start from the $290,00s.

Stile Seton is launching soon to become the newest multifamily developments in this vibrant neighbourhood of Seton that is touted to become Calgary’s “Downtown South”.

Stile Seton will have 164 townhomes and 166 condominium flats with “game-changing” design. “Designed with youthful downtown lifestyles in mind (no matter what your age!), living in Stile Seton means no longer having to compromise on what you love. With our smart layouts, chic styles, innovative use of space, and affordable prices, you can fully immerse in the boutique lifestyle that’s at your doorstep,” Garnett says.

One-bedroom, one-bedroom-plus-den and two-bedroom flats are offered here starting from the $150,000s. While one-bedroom stacked townhomes start in the $180,000s and two- and three-bedroom stacked townhomes with garages start in the $290,000s.

Then there is West Aspen, Rohit’s next major development that opens doors in the much-coveted southwest neighbourhood. “There’s big demand for affordable condos in this part of town and we will have more news about that in the future as it is early days and there is still lots of work with the city, community, and area developers — but work is underway.”

Rohit’s first development in Cochrane is also underway. They will be offering semi-detached homes in Heartland from the $310,000s including GST. “We will also be launching no condo fee townhomes here very soon,” Garnett adds.

Rohit Communities is a leading home builder for over 30 years in Edmonton, Fort McMurray, Regina and now the Calgary region. “We pride ourselves on our expertise and commitment to quality,” Gupta says. Rohit has won multiple home builder awards at local, provincial, and national levels, including the prestigious award of Multi-Family Home Builder of the Year a total of four times, as well as numerous employer and community awards. “We are excited to get to call Calgary our new home,” he adds.



Developer: Rohit Communities


Essential Savanna — 2 to 3 bedroom stacked townhomes from the $290,000s

Stile Seton — Two-storey townhomes with attached garage (from the $290,000s) and condominium flats (from the $150,000s)

Semi-detached homes in Heartland, Cochrane (from the $310,000s, townhomes coming soon)


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