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December 01, 2018

Growing with the community

Verve completion comes with the blush of new growth in East Village

Pepper Rodriguez

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Verve welcomes its first residents, even as the community of East Village itself blossoms into the vibrant and dynamic neighbourhood that it was always meant to be.


The newest residential high rise in Calgary’s East Village is all but complete, with its excited new residents moving into the podium suites, tower residents are expected to move in later this year. There are only 21 units left of the 288-suite, 25-storey high-rise in the very heart of East Village.

“We’ve opened a couple of show suites on the podium to give prospective buyers a better experience to see what kind of lifestyle Verve, and East Village itself, offers,” says FRAM + Slokker’s Director of Sales Deb Pedersen.

That lifestyle is rounding out to become one of the most coveted in all the city, especially with the successful opening of Calgary’s new Central Library in November. “It’s added so much to the community. And it’s not just that, but the new shops, and diners and cafes and
other commercial components that’s already making East Village a modern, complete neighbourhood.”

Verve is also the first residential project along The Riff — the diagonal thoroughfare through East Village that connects residents from the southwest side near the new National Music Centre to the landing of St. Patrick’s Bridge on the opposite side of the neighbourhood.

The Riff is the main pedestrian thoroughfare of East Village and is seen as the lifeline of its social, commercial and cultural scene. It is Verve’s position here that has attracted a lot of attention among the young professionals, couples and downsizers who see in it a perfect
complement to the urban lifestyle they envision for themselves.

With a total project value of $125 million, Verve’s completion is the latest feather in East Village’s cap, which has seen the renewal of the historic neighbourhood just east of the downtown core. Calgary Municipal Land Corporation (CMLC), the organization in charge for East
Village’s redevelopment, estimates that some 4,000 people now call it home.

“There is definitely a scene developing in East Village,” says Pedersen. “It has become such a hub for people to congregate, to shop, to sample the numerous food trucks, diners and restaurants that have already set up shop here. Dog walkers, bikers, joggers have made the
RiverWalk™ promenade such a happening place.”

Verve itself has Good Earth café, Panago Pizza and Barber Culture as tenants at its base. “They will add to the growing scene in East Village,” Pedersen says. “And more are coming.”

Verve also offers some of the most elegant and urbane apartment-style condos in the city, and Pedersen assures that there are still plenty of premium suites left with some of the most dramatic and panoramic views in the city.

The two new show homes sum up the kind of sophisticated taste of Verve. There is a 660-square-foot one-bedroom-plus den and a junior two-bedroom at 750 square-feet. Both have fancy frosted glass sliding doors to the master bedroom that saves on space and adds a
punchy stylish aesthetic.

Cecconi Simone Inc., which undertook the task of designing Verve’s interiors say that the aim was to give residents the fullest enjoyment of living in what is already a trendy and thriving riverside community.

“The most distinctive aspect of the suites at Verve is that they maximize the living experience of homeowners, creating a personalized and customized environment that meets all their needs,” says Anna Simone, Principal, Cecconi Simone Inc.

The artful interiors are modern and airy with custom Euro-inspired kitchens with fully integrated appliances that seamlessly blend into the exceptionally designed floor plans.

Suites have oversized balconies offering expansive views of the river, nine-foot high ceilings in the living spaces, European-inspired kitchens with fully integrated appliances, porcelain tiles with a luxurious soaker tub in the bathrooms, and more capture the imagination.

Not only are the suites magnificent, but Verve also offers each resident three private outdoor spots to meet their neighbours, and enjoy the sun and views from its distinct vantage point along The Riff.

“Verve has three private outdoor amenities,” Pedersen says. “There is a courtyard on the second floor, just above The Riff, which is great for people-watching. A large terrace on the sixth floor with a hot tub, lounge and cabana — we’re the first outdoor hot tub in the East
Village with a beautiful southwest exposure. Then there’s a third on the 25th floor that has some of the most extravagant views of the cityscape and the river that basically gives each resident a penthouse suite with wi-fi connectivity.”

Verve also features an entire floor of awesome amenities, including a fitness studio and a party lounge.

Starting price for available suites is from $354,900, all with parking. Lovely sub-penthouse suites are from $744,900 and the one remaining penthouse is in the low $900,000s.

East Village is far from done, with a Loblaws upscale grocery — “a new concept in how we do our grocery shopping,” Pedersen says — already under construction. Then there’s a Shopper’s Drug Mart, and more hotels, retail and commercial establishments coming down the
pipes.

Verve residents can very much live in the neighbourhood with the plethora of shopping, entertainment and dining options laid out before them in East Village, as well as all the recreational opportunities available. Cultural touchstones like Studio Bell, home of the National
Music Centre and the now completed New Central Library add another layer of lifestyle sophistication in East Village.

“Verve is tailor-made and designed for that urban explorer who enjoys the downtown lifestyle,” says Pedersen. “Verve in East Village really has the best of both worlds — downtown is only a short 10 minutes walk away yet there’s plenty of park and green space right outside
your door plus the extensive pathways for biking and walking.”


Fast Facts:
Community: East Village
Developer: FRAM + Slokker
Project: Verve
Style: Apartment style condos
Size: From 620 sq. ft.
Price: Starting in Verve are from the mid $300,000s.
Sales Centre: East Village Experience Centre, 553 Riverfront Ave. S.E.
Hours: Friday noon to 6p.m., Saturday and Sunday 11a.m. to 5p.m., Monday noon to 6p.m.
Tuesday, Wednesday, and Thursday by appointment
Website: www.thenewcalgary.com

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