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April 01, 2019

Within Reach

Attainable Homes launches first development under its own brand

Pepper Rodriguez

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Attainable and sustainable — those aren’t just buzz words in Reach Martindale, the new townhome development from Attainable Homes Calgary, which promises to bring affordability and environmental sustainability under one roof.


Attainable Homes Calgary (AHC) marks its 10th anniversary with the launch of Reach Martindale, the non-profit  social enterprise’s first development to be built under its banner.

“Reach Martindale represents a significant milestone for AHC. This is the first time we’ve purchased land on our own, as well as the first time we’re leading our own development,” says Jennifer McCarron, Director of Marketing & Communications at Attainable Homes Calgary.

The 116-townhome community in this fully established northeast neighbourhood offers homes that suit a wide variety of lifestyles — “from singles to families that need five bedrooms,” McCarron says. Not only will they be affordable with price
points starting from $144,900 including net GST, but they will all also feature a comprehensively designed array of solar panels that helps in keeping home energy costs down.

“Individual home heating and electricity will be supplied with support of this solar panel network. Excess energy produced by our project will be supplied back to the electrical network. We expect the full solar power array to result in an energy
cost savings for our customers,” she adds.

AHC is a non-profit organization that makes homeownership accessible for middle-income Calgarians. AHC utilizes its innovative financial assistance program to help renters who can’t afford a down payment realize their dream of owning a beautiful, quality built, energy-efficient home in one of many local, amenity-rich AHC partnered communities.

It was created by The City of Calgary in 2009, to help fill a gap in the housing continuum. “Former Mayor Dave Bronconnier and Councillor Brian Pincott noticed that renters weren’t moving into homeownership because of the down payment
barrier,” McCarron says. “We remove that barrier by providing an interest-free down payment loan. Homebuyers can live in their home as long as they want. When they choose to exit the program or sell their home, they pay the interest-free loan back and share a portion of the home’s appreciation with the program to help pay-it-forward to more moderate-income Calgarians.”

In the past decade, AHC has been paving the way for Calgarians to affordably own their home. They have provided nearly 1,000 homes for their clients in 28 developments across 21 communities all over the city. They currently have 80 homes
available in existing developments, and Reach Martindale will provide 116 more homes.

Reach Martindale, however, marks a departure from AHC’s previous business model of catering only to program participants. “Normally, in our program, when people come to us to buy a home, they’re buying inventory that we’ve purchased from
our builder partners,” says Terra Davidson, Director of Sales. “Those homes are dedicated to program participants. In this development, we own the full site. So, in Reach Martindale, these homes are available to absolutely anyone who wants to
live in this vibrant community. Our only requirement is that at least half of our sales are to program participants.”

Reach Martindale collects row townhomes and single-level stacked townhomes called garden suites. “On the small end, we have stacked townhomes starting at a cozy 509 square-feet with one bedroom, one bathroom at a very affordable price
point of $144,900 including net GST. Our largest stacked home is 1,403 square-feet with three bedrooms and-two-and-a-half bathrooms for $271,900 including net GST,” Davidson says.

“In our row townhomes, the smallest home is 1,159 square-feet with two bedrooms and two bathrooms for $259,900 including net GST. The largest row townhome is 1,317 square-feet with three bedrooms and two and a half bathrooms for
$292,900 including net GST. Basements can be developed giving owners up to two bedrooms and one full bathroom for an extra cost of $23,500 plus GST.”

Construction for Reach Martindale is in full swing with first possessions beginning in spring 2019. “We will hold a grand opening on April 6 and 7. Sales are already underway and the reception has been incredible. We started with a VIP launch in
September… and in October we hosted a large public event in the parking lot of the Genesis Centre. At both events, we had line-ups. We haven’t seen line-ups in a few years. So, we know that Calgarians agree with us that we have something very special here.”

Their location in the heart of Martindale is, indeed, special. “We love this location as it is packed with nearby amenities that our residents can already use. You can’t get much closer to the Genesis Centre, which includes the Saddletowne YMCA and
the City Public Library! It’s practically next door, within a short 5-10 minute walk.”

Reach Martindale will be one of the most walkable and transit-oriented in the city with the Saddletowne C-train station, groceries, restaurants, schools and centres of faith all nearby.

Davidson says Reach Martindale townhomes come with features and finishes that buyers look for in a home these days. Laminate flooring along the main floor and low-pile carpet in the bedrooms, and quartz countertops are among the standard
features.

AHC paid particular attention to the “green” features of Reach Martindale that starts with the solar panel array, but does not end there.

“We’re focused on creating a really tight building envelope with these homes. Because we’re using renewables to generate electricity, including electric heat, we will need less electricity thanks to the efficiency of these homes,” she points out.

The insulation is superior in helping to reduce cold spots. These homes are blower-door tested during the construction process to find air leaks so they can be sealed up properly. “Of course, because the homes are well sealed, we ensure excellent
indoor air quality by including HRVs, or heat recovery ventilators, in the design. These homes will all be EnerGuide tested and buyers will receive EnerGuide labels to indicate the efficiency of the home. So, we’re not just saying these homes are
efficient, it’s third-party tested according to EnerGuide standards.”

Davidson adds that buyers are coming from a wide variety of cultural backgrounds, different age groups, some single parents, young couples, some young families, some with adult children and some with multi-generations of family. “Clearly
Reach Martindale is showing that it has something for everyone.” 


Fast Facts:

Project: Reach Martindale
Community: Martindale
Developer: Attainable Homes Calgary
Style: Row townhomes and stacked garden suites
Size: From 509 sq. ft.
Price: Starting at $144,900 including net GST
Address: 7451 Falconridge Blvd N.E.  Immediately adjacent to The Genesis Centre
Hours: Grand Opening Saturday & Sunday April 6th & 7th
Starting April 22nd Monday to Thursday 2 – 8p.m. / Friday to Sunday Noon to 5p.m.
Website: www.reachmartindale.com

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