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July 01, 2019

Approachable style

Trico’s Unity Townhomes bring effortless style to urban living

Pepper Rodriguez

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Show homes should impress, and be memorable, but they also have to express an attainable quality that new home owners can aspire to achieve.


Creating such fresh, approachable designs can be quite the challenge, especially if you have to finish 14 show homes in three months as Alexandra Scott had recently done for Trico Homes.

Alex is Trico’s Design Studio Consultant and she is responsible for dressing up the award-winning homebuilder’s single-family and multi-family show homes. The challenge for her has always been trying to come up with new and interesting looks that will engage the show
home visitor, and she says this is where Instagram and Pinterest posts come in handy. “They help me keep an eye on trends, and give me some inspiration on coming up with new looks for the show homes,” she says.

More importantly for her though is that people get to picture themselves living here through stylish, practical design. “People want to know how they can create a look for their own home that is stylish but doesn’t have to cost a lot of money. All of Trico’s multi-family show
homes emphasize this.”

This eye for attainable, approachable style comes through perfectly in Trico’s Unity townhomes in Seton. This young, dynamic community in southeast Calgary is dubbed “downtown south” for its vibrant live-work-play nature, which Unity’s design perfectly reflects.

The look she came up with for the two Newbury show home models illustrate convincingly how to achieve an aesthetically pleasing, contemporary style that looks and feels extravagant but is very budget-friendly. One show home promotes Unity’s standard features and the other has upgraded finishes.

Alex’s rustic industrial design comes through in this upgraded show home model of the Newbury. “This show home has a more masculine feel that emphasizes a contemporary industrial vibe but mixing it with traditional elements.” The Newbury show homes have worked so well that the model is already sold out in the current phase.

This is the upgraded show home model of the Newbury. Most of the upgrades are in the kitchen area with the modern chimney hood fan, gas range and the chevron glass tile backsplash. The Newbury comes standard with two-bedroom and two-and-a-half baths, but a three-bedroom option is available.

The glass dining table with wooden legs, the concrete coffee table in the living room add to the masculine feel of this 1,177-square-foot Newbury show home, but the meticulous and strategic use of fabric accents softens the edge. “This glass dining table can still seat six so it’s really functional, and I like how it adds to the rustic industrial feel of this home,” Alex says.

Check out the brick print wallpaper Alex used for the feature wall in this upgraded show home, it is one of the practical ways she rasises the style equation of the home without straining the budget. Picture frames, a metal wall clock and a vintage leather sofa complete the look.

This is the standard show home of the Newbury, which Alex dresses up with jaunty hits of pastel for a more feminine feel. The LVP flooring is stylish and sturdy; the nine-foot ceiling on the main floor is standard in Trico’s Unity townhomes. Contemporary lighting features are also part of the package. 

Alex says she uses full-sized furniture in the show homes to give visitors an idea of just how spacious the living areas can be. “You don’t have to limit yourself on what size of furniture you can bring. And always keep in mind the functionality of it first. If you’re planning on doing a lot of entertaining, you would do well with full sized sofas.”

The classy elegance of the Newbury shines through even with just the standard features. “You still get top of the line finishes like the stone countertops, stainless steel appliances and modern cabinetry. The functionality isn’t lost either because of the enormous storage spaces that this home can offer.” There are two other models available in Unity including the 1,215-square-foot Eden, and the 1,205-square-foot Madison. They all start from the low $300,000s.

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